Uses and Gratification

This refers to the needs that your media product should fulfil for its target audience. The certain audience that you want to target your media product at will have certain interests and hobbies that they enjoy and will buy your magazine because it fulfils this need that they have.

For example, if you have a rock magazine and your audience really enjoy the rock bands that you feature in your magazine, this is a need that your magazine fulfils for them so they enjoy buying and reading your magazine. However, if one week you decided to involve a girly pop band that your audience do not enjoy, then they will not enjoy your magazine and will not buy it because it no longer supplies their needs and they will get their needs from a different magazine.
So to make my magazine appeal to my target audience, I will need to make sure the features of my magazine are suitable for the genre of my magazine. If I make the features relate to the genre then I can ensure that my target audience will stay interested with what is in my magazine and it will satisfy their needs for what they are looking for in a music magazine.